While you are munching on your next Dubble or Divine bar, spare a thought for the most important ingredient: the people all over the world whose hard work has made it possible!
The cocoa beans that go into Dubble and Divine chocolate are grown by a co-operative of over 65,000 farmers in Ghana, West Africa, called Kuapa Kokoo. When the Kuapa Kokoo co-operative of farmers sell their cocoa beans for Fairtrade chocolate, they are guaranteed a fair price. This means that farming communities can cover their costs and plan for the future. The Fairtrade price is set at about £56 per sack of cocoa by the Fairtrade Labelling Organisation. On top of the Fairtrade price, Kuapa Kokoo receives an additional £14 per sack of cocoa, called the social premium to spend on community projects.
Also, because Kuapa Kokoo co-owns the company that makes Dubble and Divine, Ghanaian farmers have a say in how the chocolate is produced and sold, as well as a share in the profits!
PA PA PAA!
The motto of Kuapa Kokoo is “Pa Pa Paa” which means “the best of the best” in their local language of Twi. Ghana is famous for producing high quality cocoa beans, and Kuapa Kokoo produces the tastiest Ghanaian cocoa beans!