Social Premium
For every tonne of cocoa sold to make Dubble and Divine, Kuapa KokooA co-operative of over 45 000 farmers in Ghana, West Africa. is paid a Fairtrade price plus an extra amount, called the social premium,All products with the Fairtrade Mark pay a social premium to farmers. Kuapa Kokoo has used the social premium from Fairtrade chocolate to invest in many projects, like clean water wells, medical supplies and new schools which help the whole community.
Dubble TVCLEAN WATER
In some areas of Ghana up to 75% of people depend on streams, rivers, ponds and open wells for drinking water. The social premium from Fairtrade chocolate has made a huge difference to some villages by being used to construct clean water wells. The wellNot only has the well improved the health of villagers by providing clean water. It has also given local children much more free time because they don’t have to go so far to fetch the water. This means that children have more time to study and play! in the picture was built in a village called Fenaso Domeabra in Ghana. Previously the people in the village had to fetch their water from a far away source which was polluted by a poison called arsenic coming from a nearby goldmine.
HARRY HILL SAYS...
"I’ve seen first hand what Fairtrade can achieve. I visited a well, paid for by the Fairtrade premium, which meant a whole village, men, women and children, stopped getting chronically ill through drinking polluted river." - Harry Hill, Comedian
COMIC RELIEF SAYS...
Comic Relief looks for long-term solutions to the bigger problems that affect the world's poorest people. Fairtrade is one of these solutions, because it enables poor farmers to build themselves a better future and guarantees them longer-term security. Comic Relief launched Dubble as part of its belief that fairer trade is crucial in the fight against poverty.
- The People - in Ghana grow the cocoa beans for Dubble & Divine choc, check out the 'BEAN 2 BAR' section
- The Trees - produce cocoa pods with white gooey cocoa beans inside, check out the 'BEAN 2 BAR' section
- The Pods - are rugby ball shaped and are usually yellow when ripe, check out the 'BEAN 2 BAR' section
- The Beans - are scooped out of the pods, fermented and dried, check out the 'BEAN 2 BAR' section
- The Trade - farmers are guaranteed a fair price for our choc, check out the 'BEAN 2 BAR' section
- The Factory - turns cocoa beans into yummy Dubble and Divine choc, check out the 'BEAN 2 BAR' section
- The Shop - where you have the power to make a difference, check out the 'BEAN 2 BAR' section
- Choc 'n' Change - change the chocolate industry - check out the choc 'n' change section