YOU!
What a journey! The Dubble and Divine bars have finished their trek from bean to bar. The final stage of the chocolate chain is YOU! As a consumer, the choices you make have an influence all the way back through the chain to its very beginning, the cocoa farmer.
In the UK, we spend over £4 billion per year on chocolate! (The Biscuit, Cake, Chocolate and Confectionery Association, figure for 2003) But less than 1% of these sales are made up of Fairtrade products. The farmers of Kuapa Kokoo in Ghana would love to sell all of their cocoa beans to Fairtrade companies, but there isn’t enough demand for Fairtrade chocolate. You have power in your pocket to make a difference.
