YOU!
Choc And Change
What a journey! The Dubble and Divine bars have finished their trek from bean to bar. The final piece in the chocolate chain is YOU! The choices you make when you reach for a chocolate bar have an influence all the way back through the chain to its very beginning, the cocoa farmer.
In the UK, we spend over £3.4 billion per year on chocolate! But less than 1% of these sales are made up of Fairtrade products. The farmers of Kuapa Kokoo in Ghana would love to sell all of their cocoa beans to Fairtrade companies, but there isn’t enough demand for Fairtrade chocolate... yet! You have power in your pocket to make a difference.
WHAT CAN YOU DO?
Vote for Fairtrade with your tastebuds! You can help to grow the market for Fairtrade chocolate and other Fairtrade products and encourage your friends and family to do the same. Visit stockists to find out where you can find Dubble.
- Join up to MISSION:POSSIBLE and nominate your local shop to become a 'dubbly good shop' stocking Fairtrade, starting with Dubble.
- Get involved in STOCK THE CHOC
The Shop- The People - in Ghana grow the cocoa beans for Dubble & Divine choc, check out the 'BEAN 2 BAR' section
- The Trees - produce cocoa pods with white gooey cocoa beans inside, check out the 'BEAN 2 BAR' section
- The Pods - are rugby ball shaped and are usually yellow when ripe, check out the 'BEAN 2 BAR' section
- The Beans - are scooped out of the pods, fermented and dried, check out the 'BEAN 2 BAR' section
- The Trade - farmers are guaranteed a fair price for our choc, check out the 'BEAN 2 BAR' section
- The Factory - turns cocoa beans into yummy Dubble and Divine choc, check out the 'BEAN 2 BAR' section
- The Shop - where you have the power to make a difference, check out the 'BEAN 2 BAR' section
- Choc 'n' Change - change the chocolate industry - check out the choc 'n' change section